How powerful is data?

How powerful is data?

The following map presents a very small samples of the distribution of students’ accommodation of one of the universities in Malaysia based on ada mobile ad exchange data. The students and their corresponding approximate residence spots are identified by geofencing the day and night time location updates.

Some highlights:

  • Obviously most students stay near to campus. Some prefer driving and that explain why the car park of that university always full house.
  • The full detail information of the map (not for view here) can be used to plan the university shuttle bus route and to identify the students’ favourite hangout spots.
  • We do not unlock the identities of the mobile phone owners, a.k.a. the Pandora box. We know where they are but not who they are.

The work is credited to ada Data Science and Engineering team.

Original post at https://www.linkedin.com/feed/update/urn:li:activity:6412478258041970688

 

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Author: zkchong

I have been teaching in university for 7 years and currently a data science engineer at Axiata Digital Advertising, Malaysia.

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